Economist-Article on "Innovation in Emerging Markets"
Brilliant Special "The World turned upside down" in the recent "Economist" on the new realities of emerging markets. What had started as an opportunity for countries like India and China with cheap labour for services and products respectively, has moved way up the value chain in terms of
- Innovation in its own right, in particular to reach out for new customers for the "Bottom of the Pyramid"
- Unprecedented speed and scale, in particular with a different approach to human resources and inorganic M&A-growth
- Development of new business models
Alltogether with significant implications which clearly also disrupt the "rich world", too.
